Not just a cool toy store...a cool place to play!

Toys & Co. is a family-owned and operated specialty toy store at Friendly Center in Greensboro. We provide a combination of the best selection of toys, dolls, and stuffed animals in the southeast with a fun and friendly hands-on environment. Kids of all ages (and those that are kids at heart) are invited to come in and play! CAUTION: Once you enter, it is often hard to leave!! We see kids leaving, kicking and screaming as a success.

We pride ourselves on customer service. We can help you find the appropriate gift and we will Gift Wrap it for FREE!! Take advantage of our Carousel Club (frequent buyers club), Birthday Club, and Shipping Service. We can ship your package to friends and family anywhere in the U.S.!

Looking for that unique, hard-to-find toy? If, in the unlikely event we don’t have what you are looking for, we will gladly do our best to Special Order it! Since we are a small, family-owned company, we have the flexibility to react quickly to your needs.

We consider our customers family and make all efforts to treat them as such. For over 40 years Toys & Co. has been the Carolinas’ neighborhood toy store. Now we want to be yours as well!